{"id":91,"date":"2023-02-21T17:09:21","date_gmt":"2023-02-21T17:09:21","guid":{"rendered":"https:\/\/malcolmgoggin.com\/?page_id=91"},"modified":"2023-02-22T13:26:03","modified_gmt":"2023-02-22T13:26:03","slug":"the-business-model","status":"publish","type":"page","link":"https:\/\/malcolmgoggin.com\/?page_id=91","title":{"rendered":"The Business Model"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Profitable &amp; therefore sustainable (economically), it aims to take best-of-breed individual-proven solutions and blend them into a proprietary process that truly decarbonises single-use plastics. &nbsp;<br><br>In order to have a real impact the solution must be a profit-driven initiative \u2013 otherwise; there is a risk that the solution is viewed as greenwash!<br><br>It must promote iterative change for the industry \u2013 otherwise; it may be viewed as too risky for the major stakeholders to adopt.&nbsp; The Model is one that promotes iterative change, diversification of waste to energy, generous carbon offsetting and a mechanism that recovers spent plastics from the community where the pollution is occurring, and all validated to prove that the decarbonisation is genuine.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"476\" src=\"https:\/\/malcolmgoggin.com\/wp-content\/uploads\/2023\/02\/The-Model-1024x476.jpg\" alt=\"\" class=\"wp-image-119\" srcset=\"https:\/\/malcolmgoggin.com\/wp-content\/uploads\/2023\/02\/The-Model-1024x476.jpg 1024w, https:\/\/malcolmgoggin.com\/wp-content\/uploads\/2023\/02\/The-Model-300x139.jpg 300w, https:\/\/malcolmgoggin.com\/wp-content\/uploads\/2023\/02\/The-Model-768x357.jpg 768w, https:\/\/malcolmgoggin.com\/wp-content\/uploads\/2023\/02\/The-Model.jpg 1378w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Profitable &amp; therefore sustainable (economically), it aims to take best-of-breed individual-proven solutions and blend them into a proprietary process that truly decarbonises single-use plastics. &nbsp; In order to have a real impact the solution&#46;&#46;&#46;<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-91","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/malcolmgoggin.com\/index.php?rest_route=\/wp\/v2\/pages\/91","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/malcolmgoggin.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/malcolmgoggin.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/malcolmgoggin.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/malcolmgoggin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=91"}],"version-history":[{"count":5,"href":"https:\/\/malcolmgoggin.com\/index.php?rest_route=\/wp\/v2\/pages\/91\/revisions"}],"predecessor-version":[{"id":163,"href":"https:\/\/malcolmgoggin.com\/index.php?rest_route=\/wp\/v2\/pages\/91\/revisions\/163"}],"wp:attachment":[{"href":"https:\/\/malcolmgoggin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=91"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}