Profitable & therefore sustainable (economically), it aims to take best-of-breed individual-proven solutions and blend them into a proprietary process that truly decarbonises single-use plastics.
In order to have a real impact the solution must be a profit-driven initiative – otherwise; there is a risk that the solution is viewed as greenwash!
It must promote iterative change for the industry – otherwise; it may be viewed as too risky for the major stakeholders to adopt. The Model is one that promotes iterative change, diversification of waste to energy, generous carbon offsetting and a mechanism that recovers spent plastics from the community where the pollution is occurring, and all validated to prove that the decarbonisation is genuine.
